Can sports innovate without losing the romance?

Professional sports are fighting harder than ever for the attention of the next generation. WITH Tick ​​Tock, streaming services and interactive experiences such as video games takes more time young people, some sports organizations are looking to technology to improve the fan experience.

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A key technology that could help connect traditional sports with young people is augmented reality. It allows spectators in stadiums to have real-time overlays that offer many intuitively appealing benefits: live statistics to complement the action on the pitch, animated players and mascots, built-in real-time 3D effects (such as team lineups), face filters or even virtual directions around stadium equipment.

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